Toyota and National Association for Stock Car Auto Racing (NASCAR) announced Monday the manufacturer's plans to expand its NASCAR program by competing in the NASCAR NEXTEL Cup Series and the NASCAR Busch Series starting in 2007, fielding the Toyota Camry model.
The expansion will follow three years of Toyota competing in the NASCAR Craftsman Truck Series, and will result in all three of NASCAR's national series having four manufacturers competing, as Toyota will join Chevrolet, Dodge and Ford.
Source: Toyota Press Release
Toyota is already in F1, now why on earth would they want to do such a thing? Because of one thing only. To sell more cars. Nascar is the biggest sport in N-American in terms of attendance. The mid East-South is all Nascar country and Toyota plans to sell more cars in those areas. They stuck in there for three years in the Craftsman Truck Series and now they are ready to play ball with the big boys. In other words there is no more sacred ground for the Big Bad Three. The Asian kid that can hit harder and move faster wants to play too. The land slide for the US makers will see no stopping unless they think of something fast.
Here is an interesting article I found about why Toyota is so much ahead of the game today. http://www.industryweek.com/ReadArticle.aspx?ArticleID=11322
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