Saturday, March 10, 2007
Best Motoring on Youtube
Best Motoring is all over Youtube. This is a fact. There is no way we can completely avoid this and this is just part of what the internet is all about. But I am not afraid to say it loud and clear that what is happening is illegal.
I am writing this because recently we received one disturbing e-mail. It was from some guy complaining to us that we are demanding Youtube to take down our video clips. Which is true, once in a while we send a letter to Youtube claiming to take down pirated video clips. As a content rights holder we have that right and it is our duty to protect our interest. We have no right to be bitched at for doing this. But realistically there is simply no way for us to police this 100% and we just let most of it go. We need a full team to keep up with the clips that are being uploaded every day. That won't make sense.
Many people mistake us as being some huge conglomerate Japanese media company and none of these free clips on Youtube would actually dent our multibillion dollar revenue and we could go on our way without even flinching. That is a wrong perception.
First go on Youtube and search "best motoring". There are HUNDREDS of videos up. Secondly, we are not a multibillion dollar media company that has a tree that grows $. Thirdly some people think that the internet has nothing to do with decline of DVD sales. It's just an excuse. Hello everyone, why do you think CD sales have continued to slump since the introduction of file sharing on the net? Why are DVDs going down the same path? Because of the internet! Duh!
Many people don't know that Japanese media companies formed a consortium to ban their content on Youtube and request thousands of clips to be deleted.
Oh wait a second, Youtube is for the people and internet is free flow of content. So content holders should give out their stuff free because it belongs to the people that want it. Not.
You want to share everything with everybody and have everything for free? Try giving away all of your stuff for free.
As long as production companies make money selling their content, free flow of content hurts the producers, the actors, the hair dressers and even the prop guy. Because the rule of capitalism is that you gotta pay for good stuff. It has always been that way.
TV looks like it is fee. But it's not. Companies like Coke, Ford and Verizon all pay to have American Idol brought to you. They pay all the bills. On the other hand, Youtube delivers content, puts up ads and takes all the money for themselves. Somethin is wrong here.
If we got a penny for every Best Motoring clip they showed for free, I wouldn't be writing this now. We'd be on a beach sipping pina coladas and discussing which Veyron we should crash test in our next program.
Ok, there are some benefits of having our stuff up there to some extent. But now we have no control over what goes up. Guys are posting full length DVDs. And you want us not to claim this? It hurts us more than anyone because the core business of Best Motoring videos is selling DVDs. If Best Motoring was a TV show, the advertising sales would somewhat cover minimal costs but our first line of sales is selling DVDs.
It's the internet so should we just shut the f+ck up and stop bitching? No way Jose. I'm not going down like some encyclopedia company that couldn't keep up with the times!
Why should small/mid sized content producer continue to produce content when we can no longer monetize from our hard work? It's a bad spiral and I hope they really find a way to give incentives to the producers. Because right now their policy is content producers get free promotion and Youtube keeps the ad sales.
The reality is that you have to break the law to make it big in the internet and sell the company for 1.65 Billion? Just my 2 cents...